One of the most powerful features of Porter’s marketing module is the ability to target clients based on their real behavior — like how much they’ve spent, how often they visit, and who they book with.
For example, you can filter for:
Customers who have spent over $1,000
Have more than 3 visits
And have been to the shop within the past 6 months
This lets you easily target and reward your VIPs.
Another example:
🎯 Send a campaign to first-time clients who haven’t returned in the last 60 days to encourage rebooking and offer a discount.
🎯 Where to Segment
When you’re creating a campaign, under the “To” section, you’ll see two options:
🗂 Pre-Built Segments
We’ve created a few useful segments for you:
All Subscribed Customers – every customer who’s opted into marketing
Active Customers – customers with a visit in the last 12 months
Inactive Customers – customers without a visit in the last 12 months
Biggest Spenders – top 20% of customers by total spend
Frequent Visitors – top 20% of customers by total appointments
🧩 Build a Custom Segment
To create your own custom segment:
Click “Build Custom Segment”
Choose any combination of filters:
Total spend (e.g. “greater than $500”)
Number of visits
Last visit date
Service type (e.g. tattoo vs. piercing)
Mailing list for (specific artist followers)
You can combine as many filters as you want to get ultra-targeted.
Click Review Segment
Once satisfied, name your segment and click Save
You’ll now be able to select this custom segment when sending future campaigns